How it works — the anatomy of a decision.

Ask a question like you'd ask a smart operator. Get a decision back — with the receipts: line items, side effects, next steps.

Anatomy of a decision From question to approval
The question
"What should I do about my Google spend this week?"
Maya · 6:47am, Wed
The answer
Uncap Google LSA to $200/day in the Ahwatukee ZIP — inbound is up 34% week-over-week and the current cap is throttling booked jobs.
Projected impact
+$18,400this month
How a thread evolves →
State 1Question
State 2Clarifying reply
State 3Memo
State 4Approval + note
GrowthCashOpsMarketingHiring

The four beats

Scroll through a week with Cohesion Insight.

Every source connected once. Joined every night. A brief with two decisions on Tuesday. One click to ship, and the audit trail keeps everything reviewable.

Sample flow Live
Motion slot 1

Sources connecting one at a time

Ads · CRM · field service · accounting · attribution · each lighting up with a “connected” state

Motion slot 2

Nightly join running, row counter ticking up

Rows resolving from source to joined ledger, timer counting down, headline resolving to “Joined 52,793 rows in 3m 12s”

Motion slot 3

Tuesday brief drafting, decisions surfacing

Type-on headline, two decision cards resolving with the margin-defended amount counting up

Approved
Motion slot 4

Approve · adjust · ask, then the audit log writes itself

Approve button pulses, the outcome panel slides in, three audit-log lines type on. The gold “Approved” stamp fires from the stage’s data-approved hook.

01 · One-time setup

Connect your sources once.

Read-only OAuth to the tools you already use. No dashboards to build, no schemas to map.

Ads, CRM, field service, accounting, attribution. We handle the joins on our side. Setup takes an afternoon, not a quarter, and nothing you connect can be edited from Cohesion Insight.

Next: the nightly join →

02 · Every night at 2 a.m.

The nightly join runs.

Rows reconciled by phone number, transaction ID, and rolling six-week windows. You wake up to one model.

Fifty thousand rows across seven sources, joined into a single decision-ready ledger. Every claim in the Tuesday brief traces back to one of these rows, and the join log is auditable.

Next: Tuesday brief →

03 · Tuesday, 6 a.m. MST

The brief writes itself.

Two or three decisions, ranked by dollars defended. Every claim has a receipt.

Delivered in Slack, email, and PDF. Read it on the drive to the first job, and by the time you sit down at the desk you already know which move ships this week.

Next: defend a decision →

04 · You decide, we track

One click ships the change.

Approve, adjust, or ask. Whatever you choose, we track what shipped and roll it into next week’s baseline.

The audit trail keeps everything reviewable. Your bookkeeper, your board, your future self, all reading the same numbers with the same receipts. Next Tuesday, the loop closes again.

Apply for early access →

Example 1 · the anatomy, in full

"Should I uncap Google LSA to $200 a day?"

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Tue · Jun 24 · 5:04 AM · Phoenix Chief-of-staff · 3 decisions

Cohesion Insight

01 Reroute Crew C to Ahwatukee +$14,200
02 Call 14 members skipping tune-up $1,680 MRR
03 Uncap Google LSA in Ahwatukee ZIP +$18,400

Questions operators actually ask

Not "how do I export?" Real ops questions.

Q1

Which 8 jobs dragged Facebook margin down last week?

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See the answer

Q2

Can we afford to hire two junior AEs in Q3?

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See the answer

See it in motion

A three-minute walkthrough of a real week.

A guided tour: a question comes in Monday morning, the memo is signed by Tuesday, and the ROI is reconciled Friday. Watch the memo build itself, or click through the same thread on your own.

Product walkthrough · 3:24

The anatomy of a decision, live.

Watch a real thread from question to signed memo. Or step through the same clip interactively.

Watch video Step through interactively
Chapter 1 · 0:00

The question hits Slack

Maya asks: "What should I do about Google spend?" The thread opens.

Chapter 2 · 1:12

Evidence assembles overnight

LSA data, conversion trend, and CAC history stitch into a memo.

Chapter 3 · 2:34

One-tap approval

Explain the math, then sign. The memo is filed by 5:04 AM.

The plumbing

Reads from the tools you already run.

Cohesion Insight is a decision layer, not a data lake. It reads from your CRM, ad platforms, ops software, and books — nightly — and hands back a signed memo by morning. Nothing to migrate, nothing to rebuild.

Setup takes eight minutes during beta onboarding. We do the wiring for you and reconcile against your books before the first memo lands.

Data sources · nightly sync Last run · 5:04 AM MST
Hs

HubSpot

CRM · deals · contacts

Live
Qb

QuickBooks

P&L · A/R · A/P

Live
Gs

Google Ads & LSA

Spend · CPL · conversion

Live
St

ServiceTitan

Jobs · routing · membership

Live

While you sleep

The 5:04 AM ritual.

Every night your data is stitched, checked, and turned into a signed memo. You wake up to two or three decisions worth making — not seven dashboards worth chasing.

10:00 PM

Data pull begins

HubSpot, QuickBooks, ad platforms, and ops tools sync in parallel.

Ingest
1:15 AM

Reconciliation against books

Every dollar and every booked job tied back to a P&L line.

Verify
3:40 AM

Decision candidates ranked

The chief-of-staff surfaces the two or three calls that actually move the number.

Analyze
5:04 AM

Memo signed and filed

Each decision carries evidence, projected impact, and a one-tap approval.

Deliver

Onboarding

Setup is done for you.

During beta, we wire your data ourselves. You show up on day one to a working memo, not a checklist. If the memo needs tuning, we tune it in the second week.

Step 01

A discovery call.

Thirty minutes to map your stack, the decisions you're actually making, and what "good" looks like on a Tuesday morning.

30 min · week 1

Step 02

We wire the sources.

You forward a login, we do the plumbing. Every connector is tested against your live books before your first memo runs.

2–3 business days

Step 03

The first memo lands.

Within 24 hours of go-live, the chief-of-staff files its first three decisions. Week two is calibration.

24h + 7 days tuning

See it on Tuesday morning

Apply for early access to Cohesion Insight.

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