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Use case · Marketing attribution

Connect marketing spend to booked, delivered, collected revenue.

Home servicesReal estate$1M to $50M revenue Owner-operatorMulti-channel

67% of home services operators cannot connect marketing spend to revenue. Cohesion Insight closes that gap by scoring every channel on delivered margin, not on leads or appointments, and by reading it against your cash timing so the reallocation lands where the money actually is.

Apply for early access → See a sample attribution brief →

Source · Scorpion, 2026 Home Services Industry Report, February 2026.

The shape of the answer

One question. One layer. One written call.

Every use case page uses the same two-box read. Left tile is the operator's own sentence. Right tile is what Cohesion Insight returns. If either half feels vague, we haven't earned this page yet.

Sound familiar

“Which of my paid channels are actually contributing to cash, and which are contributing to pipeline that never converts?”

What we do about it

Cohesion Insight reads ad spend against the invoices it actually produced, and returns the channel worth funding this week.

Not a click-based attribution model. Not a last-touch report. A cash-anchored read that follows every lead from the ad account through the booking tool to the invoice that landed, and prices each channel against the crew hours it paid for.

The attribution brief

The channel-to-cash read in one page.

Not a click-based attribution model. Not a last-touch report. A cash-anchored read that follows every lead from the ad account through the booking tool to the invoice that landed, and prices each channel against the crew hours it paid for.

An attribution brief view from Cohesion Insight showing marketing spend to delivered revenue. The recommended call is to reallocate 8000 per month from Meta to Google Local Services before Q4 because LSA is 4.2x paid social's delivered ROAS. Three stat tiles show booked, delivered, and collected dollars. A five-row table breaks Google LSA, Meta Ads, organic search, referral, and Bing Ads down to spend, booked, delivered, collected, and a plain-English take.

Attribution brief · Sample home services account · Representative numbers

The memo

Monday, 5:04 a.m. This lands in your inbox.

Every use case is answered in the same shape. One call up top. Evidence beneath. What changed since the last read. Confidence at the bottom. Written in the words a home services owner uses. Never longer than one screen.

Morning call · Monday, Aug 24, 2026 Summit Heating & Cooling · 14 crews · TX

Move $4,200 from Meta prospecting to LSA + Housecall Pro workflow 7 for the next 14 days.

  • What changed. Meta cost per booked job dropped to $118 this week. Cost per paid job is still $412. LSA is $291. That gap has widened for three weeks.
  • Why it matters. Meta leads book at 34% of LSA's conversion-to-invoice rate. The booked-revenue shape looks the same. The cash shape does not.
  • What to do. Shift $4,200 of prospecting budget from Meta to LSA. Turn on the Housecall Pro workflow 7 reminder for the 62 open estimates over $2K. Both moves land inside your current CAC ceiling.
  • What could change your mind. If Meta close rate lifts above 41% by Friday, hold. We will tell you the day it moves.
Confidence: high · Reads from ServiceTitan, QuickBooks, Meta, Google Ads, LSA, CallRail Next read · Tuesday 5:04 a.m.
The owner's read

“My ad guy would have told me to double Meta. My books would have told me to cut both. Cohesion Insight told me to shift $4,200 the other direction and turn on a workflow I forgot I had. Two Fridays later, same booked revenue, cash landed nine days sooner.”

Owner · 14-truck HVAC and plumbing · Texas
The week you connect

What actually changes on your calendar.

Not a rollout. Not an onboarding program. You connect on Sunday. You get the first memo Monday. Here is what the owner did with it.

Sunday

Connect ServiceTitan, QuickBooks, Meta, Google Ads, LSA, CallRail. No data moved anywhere new. Read-only, scoped, revocable.

Monday · 5:04 a.m.

Memo lands. One call, four beats, a confidence read. The owner spends six minutes with it over coffee.

Monday · 9:12 a.m.

Ad manager shifts $4,200 in Meta and turns on Housecall Pro workflow 7. Two decisions, both inside the current budget.

Friday

Cohesion Insight reads the invoices that landed that week and tells the owner whether to hold, extend, or reverse the call. Confidence updates in the same memo.

The mechanism

See how Cohesion Insight reads across your business.

The memo above is one read. The mechanism is the same for capacity, cash, hiring, and channel questions. Read the how-it-works page for the memo anatomy, the four beats, and the agent-versus-intelligence-layer distinction.

See how it thinks
Every morning · one memo

One call. Four beats. A confidence read.

Same shape for marketing, cash, capacity, and hiring questions.

Related use cases

Other questions this layer answers the same shape.

Every use case page uses the same two-box read, the same memo anatomy, and the same before/after strip. Only the question and the numbers change.

Use case · Capacity decisions

Decide when to add a crew or a truck

If we scale this quarter, do the financed installs land in time to cover payroll, or are we walking into the slow season?

Read the use case → Use case · Channel funding

Decide which channel to fund next month

The receptionist is booking. LSA is spending. What is actually paying my crews and what is just buying volume?

Read the use case → Topical hub

Solutions · Home services

The full vertical page. Every use case above lives underneath this one. Written in the words a home services owner uses.

See the solutions page →
What Cohesion Insight is

Cohesion Insight is the cross-domain intelligence layer for growing home services businesses. It reads across the tools you already use, weighs the evidence, and returns a written call every morning about what to change in marketing, sales, ops, or cash. Not a dashboard. Not a seat count. Priced against a fractional CFO benchmark.

What operators ask about marketing attribution before they connect.

How is this different from GA4 or a marketing analytics dashboard?

GA4 measures clicks and sessions. A marketing analytics dashboard measures spend against a click-based conversion event. Cohesion Insight measures spend against the invoice that actually landed, priced against the crew hours it paid for. Same data. Different question.

Do I need a data warehouse or attribution model to use it?

No. Cohesion Insight reads read-only from the tools you already have. Your ad accounts, your booking tool or CRM, your call tracker, and QuickBooks are enough. If a source goes stale, the confidence read drops before the call does.

What software helps a small business owner decide what to do next about marketing spend?

Cohesion Insight. It reads spend against cash and returns a written call every morning that names the channel worth funding next and the one worth cutting, in the words the owner uses. Not a dashboard to interpret. Not an attribution model to defend.

What is the best marketing analytics tool for a small home services business?

The word tool is doing a lot of work. If you want a dashboard, GA4 is free and adequate. If you want the layer that reads across the dashboard, the booking tool, and the books together and tells you what to change this month, Cohesion Insight is what we built.

How quickly does the memo update after I make the change?

The next morning. Every memo reads Friday's invoices and Monday's spend and tells you whether the call worth acting on last week is still the call worth acting on this week. Confidence updates before the call does.

Last updated August 22, 2026 · Use case template · Marketing attribution instance

The margin memo

One page that reallocates the week for you.

We read every channel, every payout, and every booking together on Friday night. Monday morning you get the memo.

Representative memo · sample operator account · numbers illustrative

Connect on Sunday. Get the first read Monday.

Founding beta members are locked in at $149 per month for the life of the account. First fifty operators only. Direct line to the team building the layer.

Apply for the beta See the solutions page