The channel that's actually paying its way this month, and the one quietly buying volume that never becomes revenue. Named, sized, and priced against the crew hours or agent time it produces.
Use case · The fractional CFO/CMO gap
The marketing decisions your business needs, without the fractional retainer.
Owner-operator$1M to $50M revenue
Marketing + financeWeekly decisions
Somewhere past $1M in revenue, the marketing calls stop being obvious. Which channel is actually paying its way. Whether the new hire is affordable this quarter. When to pull back on the ad spend that stopped converting three weeks ago. Those answers live where marketing meets finance, and most growing businesses can't afford to staff both sides of that read every week. Cohesion Insight is the through-line, one decision layer that reads across marketing and finance and returns the call your team needs, in plain language.
The gap that opens as you grow
The marketing question stops being a marketing question.
Early on, a marketing decision is a marketing decision. Past a certain size, every marketing call is also a cash call, a hiring call, and a timing call. The read that used to sit in the owner's head now needs to sit in a place where both sides can see it, weigh it, and act on it every week.
What teams are actually asking
"We know we should be spending more on the channel that's working. We don't know if we can afford to this quarter, and we don't know which channel that even is anymore."
The through-line Cohesion Insight provides
One decision layer that reads across marketing and finance and returns the call your business needs to make this week.
The channel worth funding. The spend worth pulling back. The hire the cash actually supports. Written every morning in plain language, priced against what your business can carry.
Where each role sits
How the reads line up.
A fractional CFO focuses on the money story. A fractional CMO focuses on the marketing story. Cohesion Insight is the layer that joins them and returns one decision, so a growing business gets the crossover read every week without having to staff both seats to get it.
Cohesion InsightThis one
- Marketing insights✓
- Finance context✓
- Channel ROI✓
- Campaign-to-cash analysis✓
- PricingStarts at $149 / month
- Returns a decision, not a metric✓
Fractional CFO
- Marketing insights–
- Finance contextNeeds marketing input
- Channel ROINeeds marketing input
- Campaign-to-cash analysisNeeds marketing input
- Pricing$3K to $8K / month
- Returns a decision, not a metricFinance only
Fractional CMO
- Marketing insights✓
- Finance context–
- Channel ROI✓
- Campaign-to-cash analysisNeeds finance input
- Pricing$4K to $10K / month
- Returns a decision, not a metricMarketing only
| Capability | Cohesion Insight | Fractional CFO | Fractional CMO |
|---|---|---|---|
| Marketing insights | |||
| Finance context | Needs marketing input | ||
| Channel ROI | Needs marketing input | ||
| Campaign-to-cash analysis | Needs marketing input | Needs finance input | |
| Pricing | Starts at $149 / month | $3K to $8K / month | $4K to $10K / month |
| Returns a decision, not a metric | Finance only | Marketing only |
The through-line, week over week
Every marketing decision, priced against what your business can carry.
Cohesion Insight reads marketing spend and cash timing together, weighs them against your pipeline and payroll, and hands you the decision worth making this week. Same shape every morning. Same source data. Same read your advisors would produce, if you had them both retained and had the hour to sit between them.
The line item that made sense in Q1 and stopped making sense three weeks ago. Cohesion Insight flags it before the quarter closes, with the exact dollar figure to cut and where it goes instead.
The new channel, the new hire, the new tool. Read against what's landing in the bank this week, not what pipeline says you'll close next quarter. The go or the hold, with the reasoning attached.
One written decision every morning, four beats long, with a confidence level and the sources it depends on. Same shape as the read a great CFO and CMO would produce sitting in a room together.
From the field"We couldn't tell you which of our channels was profitable last month, and we definitely couldn't tell you what we could afford to double down on. Cohesion Insight gave us both answers Monday morning and we made the call by lunch."
A dashboard reports. Cohesion Insight decides.
Not a dashboard. A layer that reads across dashboards.
Cohesion Insight doesn't replace your dashboard, it sits above it. Your dashboard reports what happened in one tool. Cohesion Insight reads across every tool you already run, joins the numbers, and returns the decision to make next.
What Cohesion Insight is
Cohesion Insight is the cross-domain intelligence layer for growing businesses. It reads across the tools you already use, weighs the evidence, and returns a written call every morning about what to change in marketing, sales, ops, or cash. Not a dashboard. Not a seat count. Priced against a fractional CFO benchmark.
What growing businesses ask when marketing calls start needing finance context.
At what point does a growing business need this kind of read?
Usually somewhere between $1M and $5M in revenue, when weekly marketing calls stop being obvious and every dollar of spend has a real cash implication. That's the point where the reads a small team used to do in their heads need to live somewhere both sides can see.
Is this a substitute for a full-time marketing or finance leader?
For most growing businesses, yes, for the weekly decision loop. Cohesion Insight returns a written call every morning about what to change in marketing given what's true in finance. Businesses that need someone in the room for board prep, fundraises, or category-defining campaigns still hire for those specific jobs.
How is this different from a marketing analytics dashboard?
A dashboard reports what happened inside one tool. Cohesion Insight reads across every tool you already run, joins the numbers to your cash timing, and returns the decision worth making, not the chart that describes it.
Do my existing advisors get replaced?
Only the crossover read. If a bookkeeper closes your books or an agency runs your campaigns, that work stays with them. Cohesion Insight covers the weekly call that sits between the two, the one most growing businesses have historically had to piece together themselves.
What does it cost compared to retaining a fractional executive?
Cohesion Insight starts at $149 per month. A fractional CFO retainer runs $3K to $8K per month. A fractional CMO retainer runs $4K to $10K per month. The math is one of the reasons growing businesses have historically gone without the read at all.
Connect on Sunday. Get the first read Monday.
Founding beta members are locked in at $149 per month for the life of the account. First fifty operators only. Direct line to the team building the layer.